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Instagram Grid | How to Master the Instagram Grid and Have Higher Engagement

Mastering Your Instagram Grid

Instagram Grid

What is the most important part of your Instagram profile to new followers? Your Instagram Grid.

So, what is the most important part of your Instagram grid? Mastering your Instagram grid of course!

But what does this mean? That means making sure the grid on your profile (aka the most recently posted 9 images on your page) is set up in a way that is intriguing for new followers. This includes color scheme matching and making your images as clear as can be/high quality.

These are the keys for mastering your Instagram grid. Let us dive in deeper.

Analyze Your Last 9 Posts of Your Instagram Grid.

The first thing I want you to do when you look at your Instagram profile, specifically the last 9 posts, is make sure they are all similar in color scheme.

Instagram Grid of an outdoorsy account

This means, no blue tints, no red tints, no black and white mixed with color. If you are going with color, keep them all color. Black and white? Keep them all black and white.

An easy way to find a filter that works for the theme you are going for is saving presets in either Lightroom, Photoshop, Canva or VSCO. This will allow you to upload your photo easily and then attach the filter to it. Then you can post directly to Instagram. This will save you time and the pain of having to find the perfect filter each time. 

By making sure your posts all have similar color schemes and aesthetic, your images will start to tie together and be easier on the eyes of your new followers.

Instagram Grid of the great outdoors

This will increase the amount of posts people look at as well. It will increase your engagement levels, too. It is statistically proven that nicely edited photos will receive astronomically higher engagement.

Post Content on your Instagram Grid that Is Relevant

Another important ingredient of mastering your Instagram grid is posting content that has to do with you and or your brand.

Relevant Instagram Grid examples

If you are a motivational quote page and post all quote images and then throw that trend off with a photo of people, it will throw off the flow. When a follower zooms out on your grid, chances are it will not look good.

Instead, keep things consistent. A page where you post images of yourself, friends etc aka a personal brand page, try to limit the amounts of times you venture out of your element and post pictures unrelated. Same thing if you are a quote page or a luxury car page etc.

This gives a small look at what you can do to help with mastering your Instagram grid. It is a simple concept yet only few really do a great job at mastering their grid.

With these two simple pieces of advice listed above, I think we can all start on the path to make our pages more appealing to the masses and begin to master our Instagram grid together.

Author Chris Costello Chris Costello: Chris is the Chief Executive Officer and Founder at SpectSocial. Find him on Facebook @chris.costello.92

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